VictoriaTors

the hyphen is load-bearing ↑

I write big ideastaglines

Previously, on Tors

I'm Tors, a very hungry copywriter. I can't get enough of the English language, and spend most of my waking hours (and probably some sleeping) experimenting with its bounds and borders.

The route

Scenic,
on purpose.

From local newsrooms to global agencies, the through-line prevails: ideas first.

Stop 1

Somerset

Journalist, Wells Journal

Winning prizes and selling sofas. Sales Supervisor at Sofa.com, for the record.

Stop 2

Australia, Nepal, Malaysia

Backpack, gut feeling

Studying, blogging, teaching with a side of preaching, leading conferences.

Stop 3

Mirum

Junior Copywriter, 2018

Four days in London, one chat with an ECD. One week became two, two became a month, a month became the job.

Stop 4

Wunderman Thompson

Conceptual Copywriter, 2020 to 2024

Sole voice of Virgin and Specsavers. Creative Lead of the Culture Club. Accidental agency voiceover artist.

Stop 5

McCann London

Midweight Copywriter, 2024 to 2025

Writing and ideating for L'Oréal, Just Eat, TSB, Nomad, Sky, Reckitt and more.

Stop 6

SHFT, Belgrade

Production Lead, 2025

Went off-piste. Production, teams, creative direction, and a lot of late night talking.

Stop 7

XICOIA

Comedy Social Media Manager

The AI talent agency of Particle6.

Stop 8

Conscious Cattle

Book Editor

Righting writing, at length.

The work

Marked up,
signed off.

HMD/Nokia

Every word had to count

A year and a half of product films, tagline to script. Fast-paced and covert, all strict code names and passwords.

Killed Women

It literally bleeds off the frame

A vinyl display ad listing the names of women killed by men in 2022, with a new name added every three days.

Quality Street

One Purple One to another

The Elizabeth Line, greeted by the OG. Idea, sold and published inside 24 hours.

KitKat

Spiders can't catch a break

A Zimmer-scored script starring an adorable, persistent, AI-generated spider in serious need of one.

The RHS

Vegetation, given a voice

Social films extending the TVC. She wrote the scripts, cast the voices and directed the VO records.

Centre for Human Rights in Iran

A slow, red warning

A stunt concept: a red ice sculpture of a woman outside the Iranian Embassy, melting into a pool.

Virgin Red

Pun tolerance, pushed

Owned copy for all comms, from Virgin Wines to Virgin Trains Ticketing. The consistent voice of the brand.

Sky

FORTY-SEVEN %

47 of the UK's best women gamers, for Sky's first Women's Esports Finals.

Duracell

Staple TikTok protagonist

On camera for the bunny, plus concept, copy and handwriting on the posters.

Verified reviews, mostly

★★★★★

An amazing conceptual creative who is constantly full of ideas.
Rianna Woods, Senior Art Director

★★★★★

Basically, she's a star!
Lucy Henshaw, Senior Copywriter

★★★★★

She knows how to find the sweet spot between a brand's problem and their audience needs.
So-yeon Kim, Strategy Director

★★★★★

Wonderful girl. Definitely my favourite grandchild.
Grandmother

½

Fie! The lady's coming f'r mine own coronet.
William Shakespeare

An interactive CV

Spot all 11 Harry Styles songs.

She hid them in a job-hunt post. Click the ones you find.

Much like Harry taking a long break since his last album, I was easing back into reality after a freelance stint in the Balkans…

…when Mr Styles suddenly started teasing a tour. .

was suddenly clear: new job. Fast. Or no tours for Tors.

I've just wrapped a rewarding season in Serbia. It was challenging, collaborative, and often felt like was part of the job description.

Now, after some well-earned r&r, I've started thinking seriously about how to forward - because , now it isn't. I'm ready for a new chapter.

Where I : copy, social, travel writing, or a (sensible) hybrid of the above.

I promise to bring energy, strong opinions on collaboration (, always), and a CV that doesn't need coating.

#FromToJobScheming

Potential sign-offs, take your pick

1 of 7. Click for another.

Hit me up, buttercup

LinkedInInstagram

  • Grade 8 Musical Theatre voice, with Distinction
  • The full set of Duke of Edinburgh Awards
  • Agency voiceover artist, by accident
  • Poetry, calligraphy, Scottish reeling, ukulele